Search Engine Optimization
Search Engine Optimization, or SEO, is a complicated and ever more difficult process that you either need training to do, or better yet, you should leave to experts. It involves several things...from good title and meta-tags to a good navigation system. You need really good text and content on every page, and the key phrases on the page only 2-3 times. A professional SEO company will research the keywords for your business and explain the ones that will benefit you the most. Ideally, your website should wrap around those phrases, so building it for this up front is the best way to do it. Of course, if you've already spent several thousand dollars on a great looking website, you've got to work with what you already have.
If you have a web presence but can't seem to ever get placed in the engines, we also offer an Optimization Consultation to attempt to find out what may have been done wrong and how to correct it. If you've hired a real down and dirty "blackhat" seo person, there may be many hidden things in the coding that we can't find. Only another programmer would understand some of the underhanded things these people do. Real Estate and resort businesses often have very complicated coding just out of the box. We can read normal HTML coding. Many others we cannot.
Along with looking for problems, We'll help to find your most beneficial key phrases and advise as to the
do's and don'ts for helping your site's content and navigation to best capture these terms.
If we build the content of your website for you, it will be perfectly optimized from the beginning, and will always rank better than one set up wrong or without enough text, or with the wrong text - and indexed with those issues. We can usually work with either option.
One thing we have to emphasize is that you MUST have good content and lots of it. The search engines are concerned with offering up relevant results. If you have an affiliate site, or it exists solely for advertising and offers little or no information, then we can't help...no search engine wants results like that. Our specialty is OPTIMIZED CONTENT. That's what we do, and all we do.
If you are thinking about hiring a search engine optimization company, please be very careful. Read some of the forums such as Webmaster World SEO Forum or Google's own representative's blog, Matt Cutts' Blog to inform yourself of the dangers and rogue companies that will take your money and possibly get your website banned for using tricks that the search engines frown on. Do your homework BEFORE you dive into hiring any SEO company and stick to companies located IN THE UNITED STATES! Go a step further even with an American company and ask if they outsource the SEO work. If they admit that, then walk away. Read the below information and keep it in mind when you talk to them.
There are many companies now that offer search engine and advertising advice, and know nothing about it at all. Several local websites are also deliberately using domain names similar to ours in
order to confuse potential clients that might be considering hiring the right internet marketing agency.
You can get your website penalized by the search engines for innocent actions that are flagged as spam as well. Here are a few things that you might hear from some of these marketing companies that are dead wrong:
Using multiple domain names, multiple websites with nearly identical content, to trying to capture traffic from mis-spelled and commonly typed in names, can get all the domain names penalized or banned when a competitor reports these to the search engines as spam.
Don't fool yourself, if you are concerned with your website's search presence, so are most of your competitors.
All it takes is a couple of spam reports showing violations of this type, and you've lost any money you've paid for advertising as well as being able to use the domain names later on without a problem. Do NOT point or link multiple domain names to one website.
Myth - It's ok to buy a bunch of domain names about my business and point them all at my main website.
(WRONG!) This is taken directly from Google's Webmaster Information:
"Don't create multiple pages, subdomains, or domains with substantially duplicate content.
Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as
affiliate programs with little or no original content. "
Myth - I can make my site rank by building a link directory or page, and hiring a company to get reciprocal links for me. This worked back about 2004-2005, but it hasn't worked for a long time since then. In fact, you can be penalized for doing it. If you want to exchange links with a couple of good authority websites, do it on a regular page or even your homepage...and keep it to a maximum of 4-5 links. See more about link exchanges below.
Myth - A company can affect your search engine rankings by "SUBMITTING" your site monthly to Google and Yahoo. Complete Hogwash. If you do a blog, post it on Facebook or Google Plus, or add a link to any indexed site, Google will come to visit. All you need is the first time. Resubmitting over and over is just worthless drivel.
It is past time to accept the fact that reciprocal linking has been ruled ineffective. If you install a Google Toolbar and activate the Pagerank option, you will almost always find that no matter what the pagerank of a site's homepage may be, any pages that are lists of links have been zeroed out. Wasting your time and money on building these link pages is just foolishness now.
It's fine to have a few links to friends and other business associates, or some that your visitors will find useful. But using this tactic to increase your site's Pagerank or to rank better does NOT work.
There are still SEO companies that are charging monthly fees to set up and populate internal reciprocal link pages. If Yahoo or Google sees a link directory on your site, you are likely to be removed from their search results because of it. Incoming inks are still just as necessary as ever to rank in Google, but you've got to do it as naturally as possible - through content - blogs, social sites, and by providing some kind of information that people appreciate and link to. Changes to Google's algorithim in 2012 now filters websites that have so-called "unnatural links", and they are slapped down almost immediately. Getting back in Google's good graces is hard to do and takes months.
If you want to exchange links with a few good authority sites, it can help. If you try to buy links, or you allow others to buy a link on your site, you're setting yourself up for trouble. Just say "No" to buying or selling links, and work on social media profiles, blog your fingers off and link from your articles, or give us a call! This goes for Paid directories, Press Releases with links, or anything else that wasn't free and gave you links as part of the package you paid for.