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Search Engine OptimizationOur websites are designed for search-engine friendliness in the beginning. However, if you have found your site to be missing entirely from an engine, or you're not on the first or second page of the results and want to be, we can help with that as well. After our work with the re-design of the website for Condolux of North Myrtle Beach, this small vacation rental company now is found in as number 1-3 for over 100 search terms, including Myrtle Beach vacations, rentals, and real estate. Your site can do the same! My own restaurant directory, Myrtle Beach Restaurants usually shows up immediately when someone searches for Myrtle Beach restaurants. One thing we have to emphasize is that you MUST have good content. The search engines are concerned with offering up relevant results. If you have an affiliate site, or it exists solely for advertising and offers little or no information, then we can't help...no search engine wants results like that. We can also set you up on a paid advertising plan utilizing Google's AdWord program and Overture.com, which handles paid submission to Yahoo, Microsoft, and others. With an advertising budget of several hundred dollars a month you can be listed at the TOP of the major search engines and ready for business in a matter of days. Other SEO consultants charge hundreds of dollars to set up this service, (called "Pay Per Click" advertising) on top of the actual charges. We can show you how to do it yourself, or will work with you to find your optimal keywords and design your ads to get the most benefit from these advertising options. Some websites for real estate agencies are so competitive that they may require this type of program to be seen quickly and above others. However, in many cases having your site constructed properly in the beginning can save you a large amount of money in Pay-per-click advertising. If you are thinking about hiring a search engine optimization company, please be very careful. Read some of the forums such as Webmaster World SEO Forum or Google's own representative's blog, Matt Cutts' Blog to inform yourself of the dangers and rogue companies that will take your money and possibly get your website banned for using tricks that the search engines frown on. This article is a good example of the problems you can run into if you choose a company that isn't well known and legitimate. Do your homework BEFORE you dive into hiring any SEO company! |
Search Engine Myths
It is better to have many small sites (supposedly themed) than it is to
advertise or link with a website that covers many different subjects.
(WRONG!) This is taken directly from Google's Webmaster Information:
You can promote your business by having ad banners on a popular website without any problems. A company can affect your search engine rankings by "SUBMITTING" your site repeatedly to many of them. (TOTALLY WRONG!) Not only should you not have to submit to the search engines at all, but sometimes repeated submissions could get you in trouble! The best way to have your site found the first time is from a LINK from another popular site. This can happen in as little as three days from obtaining that link, and you should never have to submit it again. As you gain more links from other useful sites, blogs, or directories, your site (if updated regularly) will usually be spidered about once a week or so. It is also not necessary to have a meta tag telling them to "spider your site every 7 days". The search engines won't pay any attention to that. They work on their own schedule.
LINKINGAt some point, reciprocal linking has been pretty much ruled ineffective, and overlooked by the search engines anyway, just because it has been abused so badly. It's one thing to have links to friends and other business associates, and altogether another thing to have pages and pages of links for no other reason than positioning in the search engines. This would also hold true for the multiple domain spam sites that only exist for affiliate advertising (hotels, airlines, or golf packages, for example), or even sites that serve up ads from the search engines themselves. To summarize, just be careful who you link to or advertise with, and take advice only from someone you trust, or the search engines themselves. We have designed and optimized websites from Florida to Arizona, and we play by the rules, as well as keeping up with the changes and advice from the expert SEO companies and forum participants.
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