Search Engine Optimization
If you already have a web presence but can't seem to ever get placed
in the engines, we also offer Optimization Consultation to find out
what may have been done wrong and how to correct it. Real Estate and
resort businesses have their own problems and needs, especially.
We'll find your most beneficial key phrases and advise as to the
do's and don'ts for helping your site to be found.
Our websites are designed for search-engine friendliness
in the beginning. However, if you have found your site to be missing entirely
from an engine, or you're not on the first or second page of the results and
want to be, we can help with that as well.
One thing we have to emphasize is that you MUST have good content. The search engines are concerned with offering up relevant results. If you have an affiliate site, or it exists solely for advertising and offers little or no information, then we can't help...no search engine wants results like that.
If you are thinking about hiring a search engine optimization company, please be very careful. Read some of the forums such as Webmaster World SEO Forum or Google's own representative's blog, Matt Cutts' Blog to inform yourself of the dangers and rogue companies that will take your money and possibly get your website banned for using tricks that the search engines frown on. Do your homework BEFORE you dive into hiring any SEO company!
There are many companies now that offer search engine and advertising advice, and know nothing about it at all. Several websites are also deliberately using domain names similar to ours in
order to confuse and potential clients that might be considering
hiring a Myrtle Beach SEO company to promote their website. You can get your website penalized by the search engines for innocent
actions that are flagged as spam as well. Here are a few things that you might
hear from some of these marketing companies that are dead wrong:
It is better to have many small sites (supposedly themed) than it is to
advertise or link with a website that covers many different subjects.
(WRONG!) This is taken directly from Google's Webmaster Information:
"Don't create multiple pages, subdomains, or domains with substantially duplicate content.
Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as
affiliate programs with little or no original content. "
Advertising with a website or group of websites that employ multiple domains, or foolish search spam with
repeated useless text, to capture traffic from mis-spelled and commonly typed
in names, can get YOUR site penalized when a competitor reports these to the search engines as spam.
Don't fool yourself, if you are concerned with your website's search presence, so are most of your competitors.
All it takes is a couple of spam reports showing them violations of this type, and that site will be banned.
If you've paid for advertising, then your money is down the drain. If the search engines decide your site
is affiliated with the spam site, you could both be penalized.
A company can affect your search engine rankings by "SUBMITTING" your site monthly to Google and Yahoo. (TOTALLY WRONG!) Not only should you not have to submit to the search engines at all, but sometimes repeated submissions could get you in
trouble! The best way to have your site found the first time is from a LINK from another site or blog. This can happen in as little as three days from obtaining that link, and you should never have to submit it again. As you gain more links from other useful sites, blogs, or directories, your site (if updated regularly) will usually be spidered about once a week or so.
It is also not necessary to have a metatag telling them to "spider your site every 7 days".
The search engines won't pay any attention to that. They work on their own schedule. In fact, many so-called SEO's will put a lot of spammy things in your metatags that can hurt more than help.
Never exchange links with websites that use link pages with totally unrelated links, otherwise known as "link farms".
You shouldn't have pages of reciprocal links at all, but if you do, the links need to be related in some way...travel, accommodations, real estate...should not be mixed with Viagra, Payday Loans, or other completely unrelated sites.
At some point, reciprocal linking has been pretty much ruled ineffective, and overlooked by the search engines anyway, just because it has been abused so badly. It's one thing to
have links to friends and other business associates, and altogether another thing to have pages and pages of links
for no other reason than positioning in the search engines. This would also hold true for the multiple
domain spam sites that only exist for affiliate advertising (hotels, airlines, or golf packages, for example), or even
sites that serve up ads from the search engines themselves.
There are still SEO companies that are charging monthly fees to set up and populate internal reciprocal link pages. If you do this, you will be wasting your money, and if Yahoo notices, you are likely to be penalized in their search results for it. Incoming inks are still just as necessary as ever to rank in Google, but you've got to do it as naturally as possible - through content - blogs, press releases, social sites, and by providing some kind of information that people appreciate and link to.
To summarize, just be careful who you link to or advertise with, and take advice only from someone you trust, or the
search engines themselves. We have designed and optimized websites from Florida to Arizona, and we play by
the rules, as well as keeping up with the changes and advice from the expert SEO companies and forum participants.
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