Search Engine Placement For Real Estate Websites

Search Engine Optimization      If you already have a web presence but can't seem to ever get placed in the engines, we also offer Optimization Consultation to find out what may have been done wrong and how to correct it.  Real Estate and resort businesses have their own problems and needs, especially.  We'll find your most beneficial key phrases and advise as to the do's and don'ts for helping your site to be found.      Our websites are designed for search-engine friendliness in the beginning. However, if you have found your site to be missing entirely from an engine, or you're not on the first or second page of the results and want to be, we can help with that as well.      After our work with the re-design of the website for Condolux of North Myrtle Beach, this small vacation rental company now is found in as number 1-3 for over 100 search terms, including Myrtle Beach vacations, rentals, and real estate. Your site can do the same!   My own restaurant directory, Myrtle Beach Restaurants  usually  shows up immediately when someone searches for Myrtle Beach restaurants.  One thing we have to emphasize is that you MUST have good content. The search engines are concerned with offering up relevant results. If you have an affiliate site, or it exists solely for advertising and offers little or no information, then we can't help...no search engine wants results like that.      We can also set you up on a paid advertising plan utilizing Google's AdWord program and Overture.com, which handles paid submission to Yahoo, Microsoft, and others. With an advertising budget of several hundred dollars a month you can be listed at the TOP of the major search engines and ready for business in a matter of days. Other SEO consultants charge hundreds of dollars to set up this service, (called "Pay Per Click" advertising) on top of the actual charges. We can show you how to do it yourself, or will work with you to find your optimal keywords and design your ads to get the most benefit from these advertising options.      Some websites for real estate agencies are so competitive that they may require this type of program to be seen quickly and above others. However, in many cases having your site constructed properly in the beginning can save you a large amount of money in Pay-per-click advertising. If you are thinking about hiring a search engine optimization company, please be very careful.  Read some of the forums such as Webmaster World SEO Forum or Google's own representative's blog, Matt Cutts' Blog to inform yourself of the dangers and rogue companies that will take your money and possibly get your website banned for using tricks that the search engines frown on.   This article is a good example of the problems you can run into if you choose a company that isn't well known and legitimate.   Do your homework BEFORE you dive into hiring any SEO company!

Search Engine Myths      There are many people around that offer search engine and advertising advice, and know nothing about it at all.  Here in Myrtle Beach, there are some websites that are deliberately using domain names similar to ours in order to confuse and mis-inform potential advertisers that might be considering hiring an SEO company to promote their company website.  There are many ways a website can be penalized by the search engines for innocent actions that are flagged as spam.  Here are a few things that you might hear from some of these marketing companies that are dead wrong:      It is better to have many small sites (supposedly themed) than it is to advertise or link with a website that covers many different subjects.   (WRONG!)  This is taken directly from Google's Webmaster Information: "Don't create multiple pages, subdomains, or domains with substantially duplicate content.   Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. " Advertising with a website or group of websites that employ multiple domains, or foolish search spam with repeated useless text, to capture traffic from mis-spelled and commonly typed in names, can get YOUR site penalized when a competitor reports these to the search engines as spam.  Don't fool yourself, if you are concerned with your website's search presence, so are most of your competitors. All it takes is a couple of spam reports showing them violations of this type, and that site will be banned.  If you've paid for advertising, then your money is down the drain.   If the search engines decide your site is affiliated with the spam site, you could both be penalized.      You can promote your business by having ad banners on a popular website without any problems.  (Usually WRONG!)   This is a very dangerous thing to do.  Certain types of redirected links can be picked up by the engines as duplicate pages, and your website be banned because of it. Always be sure that any website that links to yours does so with a direct html anchor link, and never allow anyone to link your site with javascript or CGI. See our Local Advertising page for a list of good directories, and more information on bad ones.      A company can affect your search engine rankings by "SUBMITTING" your site repeatedly to many of them.  (TOTALLY WRONG!)    Not only should you not have to submit to the search engines at all, but sometimes repeated submissions could get you in trouble!  The best way to have your site found the first time is from a LINK from another popular site.   This can happen in as little as three days from obtaining that link, and you should never have to submit it again.  As you gain more links from other useful sites, blogs, or directories, your site (if updated regularly) will usually be spidered about once a week or so.   It is also not necessary to have a meta tag telling them to "spider your site every 7 days".   The search engines won't pay any attention to that.   They work on their own schedule. LINKING      Never exchange links with websites that use link pages with totally unrelated links, otherwise known as "link farms".  While we aren't sure how the search engines view "link directories" that so many sites have, the links need to be related in some way...travel, accommodations, real estate...should not be mixed with Viagra, Payday Loans, or other completely un-themed sites.      At some point, reciprocal linking has been pretty much ruled ineffective, and overlooked by the search engines anyway, just because it has been abused so badly.   It's one thing to have links to friends and other business associates, and altogether another thing to have pages and pages of links for no other reason than positioning in the search engines.   This would also hold true for the multiple domain spam sites that only exist for affiliate advertising (hotels, airlines, or golf packages, for example), or even sites that serve up ads from the search engines themselves.      To summarize, just be careful who you link to or advertise with, and take advice only from someone you trust, or the search engines themselves.  We have designed and optimized websites from Florida to Arizona, and we play by the rules, as well as keeping up with the changes and advice from the expert SEO companies and forum participants.

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