| Sunday, November 19, 2006 |
| Myrtle Beach falls off map for many |
Ran across this article today and was very surprised.
I think it's more like the survey wasn't heard of enough.
I was in the tiniest Amish cities of Pennsylvania 3 weeks ago...Beavertown, Beaver Springs, Northumberland. Went to a Davy Jones concert at a dinner club..2 nights. I know I talked to at least 25 or 30 people. EVERYONE knew about Myrtle Beach and most of them had been here and come back frequently.
I got back from a week in Las Vegas yesterday, and every cab driver, every tourist I talked too, the casino employees, etc...ALL knew what and where Myrtle Beach was.
I work with realtors and real estate marketing all over the US, and with the exception of a couple in California that have never been on the east coast, they also know us.
Sorry, I don't quite believe this...
Myrtle Beach falls off map for many
MYRTLE BEACH, S.C. – A recent survey found more than half the people in states where Myrtle Beach is advertised the heaviest are only slightly familiar or have ever heard of one of South Carolina’s most popular tourist destinations, according to The Sun News.
That’s bad news for tourism promoters, who spend about $2 million a year to lure people to the Grand Strand.
The survey was taken in Georgia, Ohio, North Carolina, New Jersey, Pennsylvania and Virginia.
Awareness of Myrtle Beach is “embarrassingly low,” said Brad Dean, president of the Myrtle Beach Chamber of Commerce, which paid for the survey to guide its advertising.
People don’t know Myrtle Beach because the destination doesn’t have as much money to buy ads as its competitors. For three years, the Grand Strand has fallen behind other Southern destinations like Virginia Beach, Va., and Gatlinburg, Tenn., Dean said.
About 14 million visitors come to Myrtle Beach each year, but the chamber wants to see record growth in tourism to catch up with the booming growth in the number of Myrtle Beach condos, hotels, and other lodging units. The beach could handle about 20 million visitors a year, officials said.
There was good news in the survey. The people who had heard of Myrtle Beach liked it, with more than half of the respondents finding it a good value with excellent entertainment and fine dining.
“We are not dealing with a problem of image,” Dean said. “Our problem is a lack of image.”
– The Associated Press
For more information about oceanfront condos, myrtle beach real estate, and vacation rentals, contact any of the sites mentioned in this blog post.
real_estate
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posted by Myrtle Beach Web Design @ 4:22 PM  
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